Eva de Waard
"We can't control what happens to us, but we can always choose how to respond."
Quote Edith Eger
Psychologist, Holocaust survivor,
and source of inspiration
Services
Coaching
I guide leaders and professionals in recognizing their behavioral patterns in order to realize change. A starting point can be a specific theme to tackle or the ambition to act more consciously by reflecting on a weekly basis.
Lean consulting
Organizations often face questions around growth or efficiency, driven by ambition or urgency. I consult organizations in achieving their goals using my experience in the Lean methodology – applicable both inside and outside production industry.
Break through
Patterns
Personal coaching
Becoming yourself is the life's work
I work with professionals and leaders who want to gain insight into their behavioral patterns to experience more freedom in being themselves. I believe personal development doesn’t have to be just heavy – it can be lighthearted. I’m direct and ask the difficult questions that matter. My analytical eye helps spot patterns and link them to theory. Together, we take a focused and practical approach by defining first steps.
“The key to change is already in your pocket.”
– Edith Eger
Growth through weekly maintenance: 3 months short-cycle focus on your personal development by reflecting on your workweek in 30 min. It increases both effectiveness and joy at work. It provides insight into your patterns and helps you act more conscious.
Reflection sessions
During the intake, we explore your situation or question. We agree on a fixed number of sessions to work on your theme. Your desired outcome leads the way.
Coaching sessions
Gain
Clarity
Lean Consulting
I help organizations to realize their ambition
As a Master Black Belt in Lean, I don’t help organizations “become more Lean.” Instead, I guide them in using Lean as a tool to tackle challenges and realize their goals. Lean offers proven tools and techniques for, among others:
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Improving customer satisfaction, employee satisfaction, and business results;
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Getting in control by formulating and visualizing clear, measurable goals and discuss them collectively in an energizing manner;
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Strengthening cross-departmental collaboration: from silos to flow;
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Solving recurring problems structurally instead of ad hoc;
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Creating buy-in for change and turn resistance into opportunities.
“The world hates change, yet it is the only thing that has brought us progress.”
– Charles Kettering
Achieving Goals
Einstein spent 95% of his time understanding the problem, and only 5% solving it. In practice, we often reverse that. As a result, the root cause is overlooked. Sound familiar? Lean helps in solving problems structurally.
Solving problems
How do you ensure that everyone in the organization contributes to the goals? Lean provides practical tools to define clear and measurable goals, prioritize them, visualize progress on projects, and discuss results in a short-cycles.
Doing nothing is also
Doing something
About me
I'm an experienced leadership coach with a deep-rooted passion for personal development and change management.
Analytically educated, pragmatic by nature.
Direct, not afraid to name and ask
I believe depth and humor can go hand in hand.
After studying Business Administration and a Master in Strategy, I gained years of experience in large corporates such as Rabobank and Booking.com. I repeatedly saw how structures and processes can make or break an organization. But what fascinated me most were the people – how their behavior, often unconscious, can stand in the way of happiness and growth, and how invisible patterns between people can either drive or hinder an organization’s success.
This led me to a three-year training at Phoenix, where I deepened my skills in systemic work, transactional analysis, and NLP. I’ve applied these techniques as a coach and trainer to help develop leaders and employees in many organizations. Over time, I’ve found my way of doing so: combining analytical thinking with pragmatism, depth with humor, and elicit daring while caring.
I'm a huge fan of Pilates, a life long learner, love collecting experiences and stories. The desire to break routines brought me to Mexico City, where I temporarily live with my husband Edward and our two children, Julius (8) and Philine (5). I continue my work in the Netherlands primarily online.
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LCG: Consultant, trainer & coach (Lean transformaties bij oa. Bejo zaden, het CIZ en Evean)
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Booking.com: Commercial owner (opzetten nieuwe business tak)
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Booking.com: Projectmanager (binnen customer services)
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Rabobank NL: Product- en formule manager beleggen
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Ormit: Management trainee (projectmanager bij oa.Agis en Rabobank)
Work Experience
Education
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MSc Strategic Management, Erasmus University Rotterdam (cum laude)
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BSc Business Administration, Erasmus University Rotterdam
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Master Black Belt, LCS Cardiff University
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Phoenix – Coaching, Systemic Work, Leadership Development
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ICM Coach Certification: “Coaching for Professionals”
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ORMIT Leadership Development Program
Contact
The first conversation or session is always free and without any obligation. Together we explore whether there's a good connection. This helps us see if what I offer aligns with what you're looking for and what you truly need.